The Thoughtful Choices lineup is dedicated to helping you shop with a conscience. The Built to Lash Mascara falls within several criteria ensuring that you can feel good about your purchase:
- No animal testing
- Formulated without harmful ingredients such as Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, and Hydroquinone
Crafted with care, this vegan mascara is enriched with plant-based ingredients that not only enhance your lashes but also nourish them. The unique formula contains:
| Key Ingredients | Benefits |
| Vegan Rose Wax | A lash-conditioning plant wax that curls and coats as it lengthens lashes. |
| Bayberry Fruit Wax | A planet-friendly plant wax that keeps lashes in place. |
| Mineral Pigments | The source of that super-black color that makes your eyes shine. |
With the Florence By Mills Built to Lash Mascara, you can enjoy the following benefits:
- Buildable volume that lifts and lengthens your lashes
- Super-black mineral pigments to enhance your eye look
- No flakes or smudges, ensuring your lashes stay perfect all day
Application is simple and effective. You can comb through your lashes with ease, whether you choose to apply one coat for a subtle enhancement, two for added drama, or even three for a bold statement. This mascara is truly versatile, allowing you to achieve the look you desire effortlessly.
In addition to its impressive performance, this mascara is also:
- Paraben free
- Vegan
- Not tested on animals
Make the thoughtful choice for your beauty routine with Florence By Mills Built to Lash Mascara. Your lashes will thank you!
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