Introducing Clairol Natural Instincts Demi-Permanent Hair Color in the vibrant shade of 4RV Burgundy Brown. This innovative hair color option is perfect for those who wish to enhance their natural hair color without the harshness of ammonia. Clairol has prioritized the health of your hair by formulating this product with 80% naturally-derived ingredients, including nourishing coconut oil and soothing aloe vera. This means you can achieve a beautiful, radiant finish while caring for your hair.
This product is part of the Thoughtful Choices lineup, which is dedicated to helping you shop consciously. Clairol’s Natural Instincts has been crafted with a commitment to safety and wellness, ensuring that it is free from harmful chemicals such as parabens, phthalates, SLS, SLES, triclosan, and formaldehyde. It also adheres to cruelty-free practices, as there is no animal testing involved in its creation. This makes Clairol a choice you can feel good about.
When it comes to using Clairol Natural Instincts, the process is simple and user-friendly. Begin by mixing the Colour-Enhancing Colourant (#1) with the Colour Activating Créme (#2) in a squeeze bottle. Shake well to combine the ingredients thoroughly. Next, apply the color generously to dry hair, starting from the roots and working your way down to the tips. Set a timer for 10 minutes, or 15 minutes if you have stubborn greys that require extra attention. Once the time is up, rinse your hair until the water runs clear, then follow with the included conditioner for optimal results. The remaining conditioner can be saved and used once a week for the next six weeks to maintain your color.
Here is a quick overview of the product’s key attributes:
| Feature | Description |
|---|---|
| Shade | 4RV Burgundy Brown |
| Type | Demi-Permanent Hair Color |
| Ammonia | 0% Ammonia |
| Key Ingredients | Coconut Oil, Aloe Vera |
| Duration | Lasts up to 28 washes |
| Safety | No Parabens, No Phthalates, No Animal Testing |
Clairol Natural Instincts is designed to be gentle on all hair types and textures. The combination of coconut oil and aloe vera not only provides color but also conditions the hair, leaving it feeling soft and healthy. The vegan color formula ensures that you can enjoy beautiful hair without compromising on your values. With its minimal commitment, this demi-permanent color allows for easy application and refresh, making it perfect for those who enjoy changing their look without the long-term effects of permanent dye.
Say goodbye to harsh scents and damaging chemicals. With Clairol’s Natural Instincts, you can embrace a more natural approach to hair coloring. Discover the beauty of vibrant, healthy-looking hair with Clairol today, and enjoy the confidence that comes with a naturally enhanced color.







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