Introducing the L’Oréal Paris Excellence Crème Permanent Hair Color in Ultra Ash Dark Brown—a revolutionary product designed for those who seek vibrant, long-lasting color while ensuring their hair remains healthy and protected. This hair dye offers an impressive 100% grey coverage, making it the perfect solution for individuals looking to enhance their natural beauty.
One of the standout features of this hair color is its exclusive triple care system. This innovative system works diligently to protect your hair before, during, and after the coloring process, ensuring that your hair not only looks beautiful but feels nourished as well. The unique formulation includes a protective pre-color serum that helps to prepare the hair for coloring, minimizing damage and promoting a healthy finish.
The Conditioning Colour Crème is another key component of this product. It’s designed to provide extra protection during the coloring process, ensuring that your hair receives the care it deserves. Additionally, the multi-dose after-colour conditioner treats and protects the hair, leaving it feeling soft, manageable, and radiant. This conditioner features repairing Ceramide, which works to restore and maintain hair health.
With its exclusive Triple Protection System, this hair color also includes Ionene-G, known for its exceptional conditioning properties. This means that you can achieve a rich, radiant color while simultaneously caring for your hair. For those who are particularly concerned about unwanted brassy tones, the Excellence Crème Cool Supreme provides anti-brass technology, delivering a cool ash result that enhances your overall look.
Before you begin the coloring process, it’s essential to perform a patch test at least 48 hours prior to application to ensure there are no allergic reactions. Following the application steps is straightforward:
- Apply the product: Using the innovative color comb applicator, squeeze the color mixture directly onto dry, unwashed hair. Work it gently through your hair as you would a shampoo, focusing on the grey areas first.
- Processing time: For hair with little or no grey, wait 25 minutes with the mixture in your hair. However, for grey hair, allow the mixture to sit for an additional 15 to 20 minutes to ensure maximum coverage and color intensity.
- Rinse out: After the processing time, add a small amount of warm water to your hair and work it into a lather. Rinse thoroughly with warm water until the water runs clear, ensuring all product is removed.
- Condition & recondition weekly: To maintain the health and beauty of your hair, it’s important to use the after-colour conditioner regularly. This will help to keep your hair hydrated and vibrant.
The L’Oréal Paris Excellence Crème Permanent Hair Color not only transforms your look but also gives you the confidence of knowing that your hair is receiving the best care possible. With its rich formulation and advanced technology, achieving salon-quality results at home has never been easier.
| Key Features | Description |
| 100% Grey Coverage | Achieve complete coverage of grey hair for a flawless look. |
| Triple Care System | Protects hair before, during, and after coloring. |
| Conditioning Colour Crème | Infused with Ceramide for added protection and shine. |
| Anti-Brass Technology | Removes unwanted brassy tones for a cool, ash finish. |







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