Product Description:
Product Description:
Discover the secret to flawless-looking hair with the COLOR WOW Root Coverup Powder. This limited edition powder in the color Red provides precise application for a mess-free finish. It is designed to seamlessly cover grays and dark roots, extend highlights, and thicken and perfect the look of thinning hairlines.
The water-resistant formula ensures long-lasting coverage until shampooed out, making it perfect for any occasion, even swimming. The multi-pigment formula, combined with reflective crystals and pigments, delivers multidimensional, natural-looking coverage of grays and roots, providing a natural finish.
Not only does the COLOR WOW Root Coverup Powder provide exceptional coverage, but it also offers additional benefits for your hair. The zinc stearate in the formula anchors the pigment to the hair, ensuring long-lasting results. The emollient blend adds shine to your hair, making the powder waterproof and transfer-resistant.
With its easy and precise application, you can achieve a flawless finish without any mess. Simply apply the powder to dry hair, loading up the small end of the brush with powder. Use your free hand to pull the hair flat and taut against the head, and press the brush down firmly into the roots, starting from the scalp and working out. Avoid using a sweeping motion, and apply more powder as needed. To extend highlights, use the side edge of the small brush. Lightly dust off any excess powder with the wide end of the brush.
The COLOR WOW Root Coverup Powder is suitable for all hair types, including straight, wavy, curly, and coily hair. It is also safe for color-treated hair, helping to prevent color fading. The formula is free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
Don’t miss out on this Allure 2021 Best of Beauty Award Winner. Get the COLOR WOW Root Coverup Powder in the limited edition Red color and achieve flawless-looking hair with ease.
Features:
- Seamlessly covers grays and dark roots
- Extends highlights
- Thickens and perfects the look of thinning hairlines
- No waxes, dyes, or parabens
- Precise application for a mess-free finish
- Water-resistant formula
- Covers dark hair without peroxide
Specifications:
| Hair Type | Straight, Wavy, Curly, and Coily |
| Hair Texture | Fine, Medium, and Thick |
| Hair Concerns | Thinning, Color Safe, Color Fading |
Ingredients:
Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake)
Instruction:
- Apply to dry hair.
- Load up the small end of the brush with powder.
- Use your free hand to pull the hair flat and taut against the head, and press the brush down firmly into the roots, starting from the scalp and working out.
- Do not use a sweeping motion.
- Apply more powder as needed.
-
To extend highlights, use the side edge of the small brush.
-
Lightly dust off any excess powder with the wide end of the brush.
Ingredients:
-
Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
-
Zinc Stearate: Anchors pigment to hair.
-
Emollient Blend: Adds shine and makes powder waterproof and transfer-resistant.




