Product Description:
Experience the ultimate hair care with Amika Normcore Sulfate Free Shampoo. This hydrating shampoo gently removes buildup and infuses your hair and scalp with omega-7-rich sea buckthorn. The result? Soft, silky, and bouncy hair that shines with health.
Features:
- Sulfate-free formula
- Vegan and cruelty-free
- Infused with sea buckthorn and coconut-derived ingredients
- Gently cleanses and hydrates hair
- Suitable for all hair types
- Leaves hair frizz-free and nourished
Specifications:
| Size | 16.9 oz / 500 mL |
|---|---|
| Hair Type | All Hair Types |
| Concerns | Dryness, Frizz |
| Key Ingredients | Sea Buckthorn, Coconut Acid |
Instructions:
- Massage a quarter-sized amount of Normcore Signature Shampoo through wet hair focusing on the roots. Rinse.
- Double cleanse. The first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. Fully rinse out.
- For best results, follow with Normcore Signature Conditioner (sold separately).
- Use as part of your wash care routine.
Ingredients:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde.
Amika products are formulated without the following banned or restricted ingredients:
- Acrylates
- Aluminum Salts
- Animal Musks/Fats/Oils
- Benzophenones and related compounds
- Butoxyethanol
- Butylated hydroxyanisole (BHA)
- Butylated hydroxytulolene (BHT) under 0.1%
- Carbon Black or Black 2
- Coal Tar
- Ethanolamines
- Formaldehyde and Formaldehyde Releasing Agents
- Hydroquinone
- Lead and Lead Acetate
- Mercury + Mercury Compounds (Thimerisol)
- Methoxyethanol
- Methyl Cellosolve
- Methylchloroisothiazolinone and Methylisothiazolinone
- Mineral Oil
- Nanomaterials (restrictions for specific nanomaterials only)
- Oxybenzone
- Parabens
- Petrolatum and Parrafin (USP grade only)
- Phenoxyethanol under 1%
- Phthalates
- Plastic Microbeads
- Polyacrylamide & Acrylamide
- Resorcinol
- Retinyl Palmitate
- Styrene
- Sulfates
- Talc (no detection of asbestos)
- Toluene
- Triclosan and Triclocarban
- Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA)
- 1, 4, Dioxane (ingredients must comply with impurity thresholds)
- Octinoxate
- PFAS compounds
- Nitromusks and Polycyclic Musks
- Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1’4 Dioxane and ethylene oxide)
- Cyclic Silicones
- EDTA and derivatives (allowed if no technical substitute under 0.2%)
Recycling Instructions:
Amika products are recyclable through the company’s free send-back program. Save your empties, print a free shipping label, and send back your packaging to give them a new life. Unfortunately, hair sprays and dry shampoos cannot be recycled at this time.
What it is: A sulfate-free hydrating shampoo that gently removes buildup and infuses hair and scalp with omega-7-rich sea buckthorn for soft, silky, bouncy hair.
Hair Type: Fine and Medium
Hair Texture: Straight and Wavy
Hair Concerns: Dryness, Shine
Key Benefits:
- Visibly improves scalp condition
- Gently cleanses scalp and hair
- Fatty acids weightlessly hydrate and revive dullness
Highlighted Ingredients:
- Coconut Acid: Removes extra sebum and product buildup from scalp and hair; is also full of fatty acids to give hair a healthier, shiny appearance.
- Sea Buckthorn: Rich in fatty-acid omega-7, making it the holy grail for all things hair.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan and cruelty-free.
What Else You Need to Know: A little goes a long way with this concentrated formula. Normcore is infused with a cocktail of vitamins and antioxidants to gently cleanse and hydrate hair, leaving it soft and shiny. Don’t forget to emulsify in your hand before massaging into the scalp for optimized foaming results.
Clean + Planet Positive: When you see our Clean + Planet Positive seal, this brand’s products are formulated without certain ingredients that are potentially harmful to human health and the environment. They also address ingredients clients are concerned about, including phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, hydroquinone, triclosan, coal tar, methylisothiazolinone and methylchloroisothiazolinone, insoluble plastic microbeads, and more.
