Product Description:
Experience the ultimate hydration for your dry, color-treated hair with Pureology Hydrate Shampoo. This creamy, sulfate-free shampoo is specially formulated to provide superior moisture, touchable softness, and extraordinary color protection.
Features:
- Superior moisture for dry hair
- Touchable softness for a luxurious feel
- Extraordinary color protection to maintain vibrant color
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Specifications:
| Hair Type | Medium and Thick |
|---|---|
| Hair Texture | Coily, Curly, Straight, and Wavy |
| Hair Concerns | – Dryness – Frizz – Color Safe |
| Highlighted Ingredients | – Jojoba: Moisturizes hair. – Green Tea: Promotes a healthy-looking scalp. – Sage: Supports hair follicles. |
| Ingredient Callouts | Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging. |
Instructions:
To use Pureology Hydrate Shampoo, apply a dime-size amount to wet hair at the scalp. Using your fingers, lather and work the shampoo down to the ends. Rinse thoroughly. For extra cleansing, repeat the process. For best results, follow with Hydrate Conditioner and Color Fanatic Multi-Tasking Leave-In Spray (each sold separately).
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.
Clinical Results:
Based on consumer testing of 82 women using a regimen of Hydrate Shampoo and Conditioner (conditioner sold separately):
- 88% of women said hair feels instantly soft
- 84% of women said hair feels intensely nourished
