Product Description:
Introducing the Pureology Pure Volume Shampoo! This lightweight, sulfate-free shampoo is specially formulated to enhance volume and restore movement to flat, fine, and color-treated hair. With its unique blend of ingredients, this shampoo deeply cleanses to remove build-up, leaving your hair feeling refreshed and revitalized.
Features:
- Deeply cleanses to remove build-up
- Adds volume, movement, fullness, and structure
- Extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Specifications:
| Hair Type | Straight |
|---|---|
| Hair Texture | Fine |
| Hair Concerns | – Oiliness – Volumizing – Color Safe |
| Highlighted Ingredients | – Wheat Protein: Adds volume to hair. – Eucalyptus Leaf Extract: Supports hair follicles for optimal growth. |
| Ingredient Callouts | Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging. |
Instructions:
To use, simply apply a dime-size amount of the Pureology Pure Volume Shampoo to wet hair at the scalp. Lather and work the shampoo down to the ends of your hair, then rinse thoroughly. For extra cleansing, repeat the process. For best results, follow with the Pure Volume Conditioner, Color Fanatic Multi-Tasking Leave-In Spray, and Style + Protect Weightless Volume Mousse (each sold separately).
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.
Ingredients:
Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.
What are you waiting for? Try the Pureology Pure Volume Shampoo today and experience the benefits of enhanced volume and vibrant color!


















