Product Description:
Introducing the Pureology Pure Volume Shampoo, the ultimate solution for flat, fine, and color-treated hair. This lightweight, sulfate-free shampoo deeply cleanses your hair, removing build-up and impurities, while adding volume, movement, fullness, and structure.
Features:
- Enhances volume and restores movement
- Perfect for flat, fine, and color-treated hair
- Deeply cleanses to remove build-up and impurities
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
Specifications:
| Size | 9 fl oz/ 266 mL |
| Hair Type | Straight |
| Hair Texture | Fine |
| Hair Concerns | – Oiliness – Volumizing – Color Safe |
| Key Benefits | – Deeply cleanses to remove build-up – Adds volume, movement, fullness, and structure – Extraordinary color protection – Highly concentrated formula allows for 75+ shampoos in a single bottle |
Instructions:
To achieve the best results, follow these simple steps:
- Apply a dime-size amount to wet hair at the scalp.
- Lather and work down to the ends.
- Rinse.
- For extra cleansing, repeat.
- Follow with Pure Volume Conditioner, Color Fanatic Multi-Tasking Leave-In Spray, and Style + Protect Weightless Volume Mousse (each sold separately) for best results.
Pro Tip: Use the flower bud on the top of the bottle cap to measure the appropriate amount of shampoo to use.
Ingredients:
This shampoo contains Wheat Protein, which adds volume to your hair, and Eucalyptus Leaf Extract, which supports hair follicles for optimal growth. It is free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. It is also vegan, cruelty-free, and comes in recyclable packaging.
Experience the Pureology Pure Volume Shampoo and transform your hair with enhanced volume, movement, and color protection. Order yours today!


















