Product Description:
Experience the power of Japanese rice water with Shu Uemura Izumi Tonic Strengthening & Thickening Rice Water Shampoo. Inspired by the centuries-old Japanese beauty tradition of bathing hair in rice water, this shampoo is designed to gently cleanse, repair, and visibly thicken fragile hair.
Features:
- Leaves hair 30X stronger and visibly increases hair diameter
- Reduces split ends by up to 91% and protects against future damage
- Suitable for all hair types
- Infused with Japanese rice water rich in amino acids, vitamins, and antioxidants
Specifications:
| Hair Type | Straight, Wavy, Curly, and Coily |
|---|---|
| Hair Texture | Fine and Medium |
| Hair Concerns | Thinning, Volumizing, Damage, Split Ends, and Breakage |
Instructions:
- Apply a quarter-size amount to wet hair.
- Massage into scalp using fingers and palms.
- Rinse thoroughly.
- Shampoo twice for extra hydration and nourishment.
- Follow with the Izumi Tonic Conditioner or Treatment Mask (each sold separately) for a complete professional regimen for fragile hair.
Ingredients:
This shampoo is formulated with rice water, which is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and prevent future breakage. It also contains Aqua/Water/Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Linalool, Limonene, Butylene Glycol, Citronellol, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Hydrolyzed Rice Extract, and Parfum/Fragrance.
Recycling Instructions:
- This product comes in a sleek, eco-conscious bottle made with 95 percent recycled plastic and eco-friendly ink.
- Recycle outer box.
Elevate your haircare routine with Shu Uemura Izumi Tonic Strengthening & Thickening Rice Water Shampoo. Try it today and experience the power of Japanese rice water for healthier, smoother hair.


















