Product Description:
Experience the ultimate solution for blonde and gray hair with the Shu Uemura Ybi Blonde Anti-Brass Purple Shampoo. This luxurious purple shampoo is formulated with exclusive Japanese cool pigment technology and Japanese white peony to cleanse and neutralize brassiness in highlighted or lightened hair. It is designed to moisturize, smooth, and add a natural glow for a cool blonde look.
Features:
- Neutralizes unwanted brassiness and yellow tones
- Gently cleanses while moisturizing hair
- Smooths, adding a natural glow and subtle shine
Specifications:
| Size | 10 oz/ 300 mL |
|---|---|
| Good for | Dryness, Damage, Color Care, All Hair Types |
| Prevents | Color Fading, Reduces Brassiness |
Instructions:
- Use as a weekly shampoo.
- Apply a quarter-size amount of the Ybi Blonde Anti-Brass Purple Shampoo to wet hair.
- Massage into scalp using fingers and palms.
- Leave on for at least three minutes or longer depending on desired degree of neutralization.
- Rinse thoroughly.
- For best results, pair with shu uemura’s Ybi Blonde Nourishing Shampoo as a daily cleanser and follow with Ybi Blonde Nourishing Conditioner (each sold separately) for the longevity of blonde-toned, bright, shiny, and healthy hair.
Ingredients:
This anti-brass purple shampoo is enriched with Japanese Cool Pigment Technology, exclusive violet dyes crafted with leading Japanese ink manufacturers, to boost neutralization performance. It also contains Japanese-sourced White Peony, which is rich in vitamin D and antioxidants to intensely moisturize, hydrate, and soothe hair.
Fragrance Description: This shampoo has a woody yet floral scent with top notes of cardamom, ginger, and mate; heart notes of white peony, jasmine, and freesia; and base notes of hearty white musk.




























