Product Description:
Virtue Flourish® Volumizing Keratin Shampoo is a game-changer for those with thinning hair. This gentle shampoo goes beyond cleansing to support healthy growth and thickness. By clearing debris from the follicle and balancing the scalp’s microbiome, it creates a fertile ground for new hair growth. Formulated with Alpha Keratin 60ku CLINICAL® protein, this shampoo encourages growth with microbiome-balancing ingredients. Sodium Hyaluronate and Red Algae Extract provide lightweight hydration and moisture to thicken hair and keep fibers supple. Biomimetic Signal Peptides nourish and calm the scalp, creating a healthy environment for growth.
Features:
- Detoxifies and cleanses the scalp
- Volumizes and thickens hair
- Repairs and strengthens hair
- Promotes healthy growth
- Balances the scalp’s microbiome
Specifications:
| Size | 8 oz/ 240 mL |
|---|---|
| Hair Type | Fine and Medium |
| Hair Texture | Straight, Wavy, Curly, and Coily |
| Hair Concerns | – Thinning – Scalp Buildup – Volumizing |
| Key Benefits | – Detoxifies – Volumizes – Repairs |
Instructions:
- Work a quarter-size amount of shampoo into a rich lather between palms.
- Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends.
- Rinse thoroughly.
- For best results, dry hair in sections, lightly squeezing and gently patting out moisture. Avoid rough drying with a towel, as it can pull or break fragile new hairs. If available, use a soft microfiber towel.
Ingredients:
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
Ingredient Callouts: Free of parabens, formaldehydes, phthalates, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Growing hair is just the beginning; how we care for that new hair helps determine whether it survives. Powered by two groundbreaking keratin proteins, Flourish® products cleanse, purify, and enrich the scalp, creating fertile ground for new growth. As each new hair emerges, it’s nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity.
Fragrance Description: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
Clinical Results: In an independent, third-party test of 35 women, when the shampoo was used in combination with the Flourish Conditioner & Density Booster as part of a regimen, women saw the following results after 6 months of use:
- 91% saw less fall out
- 97% said scalp was healthier
- 94% had more volume
















