Product Description:
Introducing the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer in Color 5.0 EP – Light with Neutral Undertones. This hydrating and non-comedogenic concealer glides on like a serum, providing medium coverage to instantly cover dark circles, redness, and blemishes. Its lightweight formula is easy to blend and has a skin-like natural finish that doesn’t cling to dry patches. Perfect for sensitive skin, this fragrance-free and alcohol-free concealer won’t clog pores.
Features:
- Hydrating, non-comedogenic concealer
- Medium coverage with a natural finish
- Instantly covers dark circles, redness, and blemishes
- Vegan, gluten-free, and cruelty-free
- Fragrance-free and alcohol-free
- Designed for sensitive skin
Specifications:
| Color | 5.0 EP – Light with Neutral Undertones |
|---|---|
| Coverage | Medium |
| Finish | Natural |
| Formulation | Liquid |
Instructions:
To use the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer, simply swipe it on directly with the applicator to cover dark circles, spot conceal, or for all-over coverage. Then, use your fingertips, a brush, or a beauty sponge to blend it seamlessly into your skin. For a brightening effect, select a shade lighter than your skin tone. To recycle the product, unbox it, flatten the unit carton, and recycle it. The concealer’s Earth-sensitive tube is made from 50 percent post-consumer recycled resin.
Ingredients:
This concealer contains key ingredients that provide hydration, soothe sensitive skin, and support collagen production. The main ingredients include:
- Hyaluronic Acid: Hydrates to keep skin looking supple, smooth, and bouncy
- Centella Asiatica Leaf Extract: Soothes and calms sensitive skin
- Lysine: Supports the production of collagen and repairs and prevents dryness
The concealer is formulated without the following banned or restricted ingredients, making it clean and safe for use:
- Acrylates
- Aluminum Salts
- Animal Musks/Fats/Oils
- Benzophenones and related compounds
- Butoxyethanol
- Butylated hydroxyanisole (BHA)
- Butylated hydroxytoluene (BHT) under 0.1%
- Carbon Black or Black 2
- Coal Tar
- Ethanolamines
- Formaldehyde and Formaldehyde Releasing Agents
- Hydroquinone
- Lead and Lead Acetate
- Mercury + Mercury Compounds (Thimerisol)
- Methoxyethanol
- Methyl Cellosolve
- Methylchloroisothiazolinone and Methylisothiazolinone
- Mineral Oil
- Nanomaterials (restrictions for specific nanomaterials only)
- Oxybenzone
- Parabens
- Petrolatum and Paraffin (USP grade only)
- Phenoxyethanol under 1%
- Phthalates
- Plastic Microbeads
- Polyacrylamide & Acrylamide
- Resorcinol
- Retinyl Palmitate
- Styrene
- Sulfates
- Talc (no detection of asbestos)
- Toluene
- Triclosan and Triclocarban
- Undisclosed Synthetic Fragrance (under 1% and formulated without Acetaldehyde, Acetone, Acetonitrile, Benzalkonium chloride, BPA, EDTA, Methylene chloride, PTFE, PFOA)
- 1,4-Dioxane (ingredients must comply with impurity thresholds)
- Octinoxate
- PFAS compounds
- Nitromusks and Polycyclic Musks
- Ethoxylated Ingredients (including PEGS or polyethylene glycol must meet contamination limits for 1,4-Dioxane and ethylene oxide)
- Cyclic Silicones
- EDTA and derivatives (allowed if no technical substitute under 0.2%)
Experience the power of the Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer. Get yours today and achieve flawless, natural-looking coverage without compromising on clean and safe ingredients.






















