This product is part of the Thoughtful Choices lineup, which emphasizes conscious shopping. The criteria for Thoughtful Choices™ include:
- No animal testing
- Formulated without harmful ingredients such as Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, and Hydroquinone.
The E.L.F. Wow Brow Gel in Deep Brown features volumizing fibers that not only enhance the natural shape of your brows but also offer a long-lasting hold throughout the day. The gel can be applied alone for a subtle enhancement or as a top coat over your favorite brow powder or pencil for added depth and dimension. Start your application from the inner corner of your brow, following the natural arch, and use upward strokes to achieve the desired fullness.
For best results, pair this brow gel with the Ultra Precise Brow Pencil. This combination allows you to define your brows with precision before setting them in place with the Wow Brow Gel, ensuring your look lasts all day.
Ingredients include:
| Water (Aqua) | Alcohol |
| Euphorbia Cerifera (Candelilla) Wax | C10-13 Isoparaffin |
| Mica | Glyceryl Stearate |
| Kaolin | Magnesium Aluminum Silicate |
| PEG-100 Stearate | C9-11 Isoparaffin |
| Nylon-66 | Tocopheryl Acetate (Ve) |
| Polyacrylate-13 | Phenoxyethanol |
| Microcrystalline Wax (Cera Microcristallina) | Polyisobutene |
| Caprylyl Glycol | Ethylhexylglycerin |
| Sodium Glycerophosphate | Polysorbate 20 |
Lastly, please note that this product may contain Iron Oxides (CI 77491, CI 77492, CI 77499), which contribute to the rich, deep brown color of the gel.
In conclusion, the E.L.F. Cosmetics Wow Brow Gel in Deep Brown is not just a brow product; it’s a commitment to quality, sustainability, and beauty. Get ready to wow with your brows!




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