GEN NUDE® Eyeshadow + Primer Base-Ic – Creamy Multi-Tasking Formula for Natural Look & Long Wear

Introducing the GEN NUDE® Eyeshadow + Primer Base-Ic, a revolutionary product that combines the best of skincare and makeup. This multi-tasking formula not only serves as a beautiful eyeshadow but also acts as a primer to enhance the longevity and vibrancy of your eye makeup. Designed specifically for all skin tones, it belongs to the renowned GEN NUDE® family, known for its good-for-skin nudes.

The GEN NUDE® Eyeshadow + Primer features a creamy, easy-to-blend cream-to-powder formula that glides effortlessly onto your eyelids. Whether you choose to wear it alone for a natural look or layer it under other eyeshadows, this product ensures a smooth, crease-free application that lasts. With a matte finish and subtle shimmer, it beautifully mimics the appearance of skin, providing a flawless base for your eye makeup.

Neutralizing Shades	Brightening Shades
Exposed	Bright AF (And Flawless)
Undressed	Lit
Low Key	Turned Up
Base-ic	Woke

One of the standout features of this eyeshadow and primer is its ability to neutralize imperfections and brighten dull skin. You can choose between specially designed neutralizing shades that help correct discoloration or opt for brightening shades that rejuvenate tired eyes. The formula layers beautifully, allowing you to mix and match shades for a customized look that enhances your natural beauty.

This mineral-rich formula is infused with nourishing ingredients such as mango seed butter, which works to soften and smooth the delicate skin around the eyes. Additionally, green tea and camellia leaf extracts provide powerful antioxidants that protect against environmental stressors and free radical damage. This combination of skincare and makeup ensures that your eyes look as good as they feel.

Ophthalmologist-tested and formulated to be safe for use around the eye area, the GEN NUDE® Eyeshadow + Primer is free from parabens, sulfates, fragrances, and talc. You can feel good about using a product that is not only effective but also cruelty-free, as none of our products are tested on animals.

For optimal use, simply select your desired neutralizing or brightening shade—feel free to mix both for a more personalized touch. Apply the product onto your eyelids using the included paddle applicator, and blend with your fingertips or an eye makeup brush for a seamless finish. The GEN NUDE® Eyeshadow + Primer can be worn alone for a soft look or layered with your favorite eyeshadow colors for a more dramatic effect.

In summary, the GEN NUDE® Eyeshadow + Primer Base-Ic is the perfect addition to your makeup routine. With its dual functionality, nourishing ingredients, and a wide range of shades, it is designed to meet all your eye makeup needs. Experience the beauty of having skincare and makeup in one convenient product and achieve a flawless look that lasts all day long.