Why You’ll Love IT™
This eyeliner features a unique brush hair tip that ensures ultra-smooth precision. Unlike typical felt-tip liquid eyeliners, the Heavenly Skin™ brush tip won’t fray, providing you with consistent performance and a reliable application every time. The 24HR waterproof formula is perfect for those seeking longevity and resilience against smudging and fading.
One of the standout features of this eyeliner is its Proprietary Elastic Stretch No-Skip Technology, which works in harmony with the Triple Black Pigment Complex. This means you can achieve super-saturated, deep black lines that are both stunning and flawless. The liquid eyeliner is enriched with lash-enhancing peptides, collagen, biotin, and keratin, alongside oil-absorbing kaolin clay, ensuring that your lashes are nourished and cared for with every use.
How to Apply the Waterproof Eyeliner:
- Begin by lightly gliding the Superhero™ Liner brush tip across the base of your lash line, moving from the inner to outer corners.
- For a seamless application, press the eyeliner brush as close to your lash roots as possible, ensuring a no-skip glide.
- If you desire a thinner line, apply light pressure. For a bolder look, simply increase the pressure on the liquid eyeliner.
Creating natural-looking, eye-defining thin, thick, or winged eyeliner looks has never been easier! The precision of the brush tip combined with the waterproof formula makes this eyeliner a must-have in your beauty arsenal.
Here’s a breakdown of the key ingredients:
| Ingredient | Benefit |
| Hydrolyzed Collagen | Enhances skin elasticity and hydration. |
| Biotin | Strengthens and nourishes lashes. |
| Peptides | Supports lash health and appearance. |
| Kaolin Clay | Absorbs excess oil for a matte finish. |
| Hydrolyzed Silk | Provides a smooth application and enhances texture. |
With a formula that balances performance and care, the It Cosmetics 24HR Waterproof Liquid Gel Eyeliner in Black is an essential addition to any makeup collection. Experience the ease of application and the stunning results that will elevate your eye makeup game.







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