Introducing Clairol Natural Instincts Demi-Permanent Hair Color in 9 Light Blonde, a revolutionary hair coloring solution that prioritizes your hair’s health while delivering stunning, natural results. This innovative formula contains 0% ammonia, ensuring that your hair remains nourished and vibrant without the harsh effects often associated with traditional hair dyes.
Part of the exclusive Thoughtful Choices lineup, Clairol Natural Instincts is designed for the conscientious consumer. This product adheres to stringent criteria, including:
- No animal testing
- Free from harmful ingredients such as parabens, phthalates, SLS, SLES, triclosan, formaldehyde, and hydroquinone
With over 80% naturally-derived ingredients, including coconut oil and aloe vera, this vegan hair color not only enhances your natural shade but also provides essential nourishment for a healthy-looking finish. Say goodbye to the unpleasant scents and damaging chemicals typically found in hair dyes; Clairol Natural Instincts offers a gentle and effective alternative.
This demi-permanent formula is suitable for all hair types and textures. It conditions as it colors, delivering a radiant shine while being gentle on your locks. The color lasts up to 28 washes, making it a minimal commitment for those who want to explore their hair color without long-term consequences.
How to Use Clairol Natural Instincts:
- Begin by squeezing the Colour-Enhancing Colourant (#1) into the Colour Activating Créme (#2). Shake well to mix.
- Apply the color to dry hair from root to tip. Set a timer for 10 minutes (or 15 minutes for stubborn greys).
- Rinse your hair until the water runs clear, then apply the included conditioner. You can save the remaining conditioner for weekly use over the next six weeks.
- After two weeks, refresh your color using the Week 2 Colour Refresher for a vibrant touch-up.
Here’s a brief look at the ingredients:
| Formula Ingredients | Activator Ingredients |
| Water, Hexylene Glycol, Ethanolamine, Propylene Glycol, and more. | Water, Hydrogen Peroxide, Acrylates Copolymer, and more. |
| Fragrance, Resorcinol, Pantenol, and more. | Steareth-21, OLETH-5, Simethicone, and more. |
This dynamic demi-permanent hair color not only transforms your locks but also respects your health and the environment. With Clairol Natural Instincts, you can embrace beautiful, natural-looking hair color while making thoughtful choices for yourself and the planet.







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