With Superior Preference, you can expect:
- 100% Grey Coverage: Say goodbye to grey hair. Our formula ensures total coverage, leaving you with a radiant, youthful appearance.
- Long-lasting Color: Enjoy fade-defying color for up to 8 weeks, thanks to our optimized system that locks in color and shine.
- Brilliant Shine: Experience the luxurious shine that comes from our patented Crystal-Shine Fade-Resistant Colourant, delivering a dazzling finish.
To enhance your hair’s health, we’ve included a weekly treatment of colour protective conditioner that works in conjunction with the color to keep your hair nourished and vibrant.
| Key Features | Description |
| Color Type | Permanent Hair Dye |
| Shade | Ultra Light Natural Blonde |
| Application Time | 45 minutes for grey hair, 25 minutes for little/no grey |
| Allergy Test | 48 hours before coloring |
Our carefully crafted formula includes the Oleo Shine Sérum Conditioner, which not only enhances the color but also nourishes your hair, ensuring it looks healthy and vibrant. The range of ultra-cool blonde shades is created with a perfect blend of cool dyes, giving you ashy and pearlescent reflects for that pure blonde look.
Follow our simple four-step application process for the best results:
- Prepare: 48 hours before coloring, perform the allergy test.
- Apply: Use the applicator to apply the color mixture to dry, unwashed hair, starting with grey areas.
- Process: For little or no grey, wait 25 minutes; for grey hair, leave on for an additional 15-20 minutes.
- Rinse: Rinse with warm water, lather, and then apply the Care Supreme Colour & Shine Conditioner for 2 minutes before rinsing again.
Transform your hair with L’Oréal Paris Superior Preference Permanent Hair Color and enjoy the confidence that comes with beautiful, vibrant, and healthy hair.







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